Lorraine’s Teahouse

While coffee remains the dominant daily beverage amongst Americans and offers some health benefits, it often leaves people feeling jittery, anxious, restless, and dehydrated. Lorraine’s Teahouse educates the masses on the healing and restorative properties of organic tea blends while offering a haven where souls are stirred through comfort, community, culture, and connection over sips of tea. 

The Scope

Danielle Haithco approached me with the need to streamline her ideas around Lorraine’s and develop a solid foundation for her teahouse that centered around community and care. For Danielle, Lorraine’s is a safe haven, a place of acceptance, ease, and discovery, whether that’s through curated tea blends and/or experiencing the warmth of the space. My collaboration with Danielle included brand development to uncover her purpose, audience, offerings, and what that looks like visually.